Nathalie Auzépy grew up in a multicultural environment shaped by a family of artists and scientists, fostering both creativity and intellectual curiosity. At 23, she began her career as an entrepreneur and business leader, successfully managing four companies.
As a Director of Strategy and Creative Direction, she has led more than 500 projects for prestigious brands, institutions and luxury hospitality groups. Her work spans brand strategy, branding, architecture and design, artistic installations and communication.
As a visual artist and designer, her work takes form through architecture, photography, drawing, sculpture, installation or performance depending on each project’s narrative. Her works have been shown in museums, foundations, contemporary art centres and biennales, and acquired by private collectors and public institutions in Paris, Brussels, Beijing, Melbourne and the United States.
Alongside her artistic practice, Nathalie develops two clearly distinct fields of support.
CLIENTS & PROFESSIONAL COLLABORATIONS
More than 500 projects across brands, hospitality, institutions and public-sector partners.
Selected brands
Adidas · Agatha · Audemars Piguet · Baccarat · Burberry · Céline · Chanel · Clarins · Disney · Fauchon · Galeries Lafayette · Guerlain · Hermès · Jaeger-LeCoultre · Kenzo · Lacoste · Levi’s · Longines · Nike · Piaget · Ruinart · Sephora · Sisley · Sony · Vacheron Constantin · Veuve Clicquot · Yohji Yamamoto · Yves Saint Laurent Parfums · Dior
Hospitality
Accor Group · Ibis Styles · Novotel · Mercure · Club Med · Royal Monceau · LVMH Hotel Cheval Blanc · Hyatt
Public sector & institutions
Fondation ADP · Musée Carnavalet Paris · Musée Matisse France · Ville de Bruxelles-Capitale · Woluwe-Saint-Pierre · Woluwe-Saint-Lambert · Chaudfontaine · Centre d’Art Contemporain Art Chengde · Escale du Nord · Frey Foundation / Grand Rapids · La Nuit Blanche Paris · Ville de Kyoto · Musée et Ville de Luoyang
These names represent selected clients and professional collaborations across strategy, creative direction, branding, architecture, design, installations and communication; they are not presented as sponsors of BIG HUG.
