Nathalie Auzépy inside The Hug Room, BIG HUG

BIG HUG

From art to care. From emotion to connection.

ORDER BIG HUG For private collectors & institutions

As artificial intelligence reshapes the world and society becomes increasingly fragmented, BIG HUG reimagines human connection.

The next revolution will not be technological alone. It will also be emotional.

BIG HUG transforms a universal gesture — the embrace — into immersive environments, performative installations and textile sculptures designed to reconnect what has become disconnected and to create spaces of compassion, attention and hope.

ORDER BIG HUG — ACQUISITION REQUEST

ORDER · ACQUIRE · COMMISSION

Bring more love into the world.

The original Los Angeles Hug Room, BIG HUG textile sculptures and new site-responsive environments are available for private collectors and institutions. Choose the request that best matches your project.

PRIVATE COLLECTOR

Acquire BIG HUG.

Request the acquisition dossier for The Hug Room — Los Angeles, or enquire about a textile sculpture or custom ensemble.

INSTITUTION · MUSEUM · HOSPITALITY · HEALTHCARE

Commission or acquire BIG HUG.

For museums, foundations, healthcare environments, hotels, companies and public spaces: acquire the Los Angeles work or commission a new BIG HUG conceived for your place.

No payment is taken through these forms. Nathalie responds directly to qualified acquisition and commission enquiries.

Nathalie Auzépy reclining inside The Hug Room with a BIG HUG textile sculpture The Hug Room viewed from the entrance A visitor experiencing The Hug Room in Los Angeles

ENTER THE INSTALLATION

The room changes when people move through it.

Two silent films reveal different rhythms of the work.

BIG HUG BEYOND THE EXHIBITION

Living with BIG HUG.

The work continues through everyday touch, rest, affection and play.

BIG HUG textile sculptures experienced at home with a woman and a dog
Dog resting on a vivid pink BIG HUG textile sculpture
Woman resting among BIG HUG textile sculptures
Nathalie Auzépy resting with BIG HUG textile sculptures

DEVELOPMENT WORLDS · ACQUISITION & COMMISSIONS

One artistic language. Many possible worlds.

BIG HUG is conceived as an evolving artistic language rather than a single fixed configuration.

ORIGINAL LOS ANGELES WORK

US$120,000

The complete original installation is available for acquisition at the end of the exhibition in late September 2026.

Shipping, insurance, installation and site-specific adaptations quoted separately.

BIG HUG CAN ALSO BE COMMISSIONED

Made for a place.

Scale, number of sculptures, colours, textiles, suspension systems and configuration can all be developed specifically for the commission.

01 · PRIVATE SPACE · HOME & FAMILY

BIG HUG enters the home.

At intimate scale, BIG HUG becomes an artwork to live with.

Collectible sculpture · bespoke textiles · family environments · children · companion animals

BIG HUG concept for a private family interior
Concept visual · private / family commission

02 · MUSEUMS & FOUNDATIONS

From object to immersive environment.

At museum scale, the arms become architecture.

Site-specific installations · monumental scale · participatory encounters · immersive exhibitions

Monumental BIG HUG museum tree concept
Concept visual · monumental museum commission
Immersive BIG HUG museum environment
Concept visual · immersive museum environment

03 · WORKPLACE & CORPORATE

Emotional infrastructure at work.

BIG HUG can become a visible social space, a restorative room or a sensory cocoon.

Wellbeing spaces · HQ and campuses · leadership retreats · evidence-informed pilots

Colourful BIG HUG corporate environment
Concept visual · corporate social space
Restorative BIG HUG workplace room
Concept visual · restorative workplace room
BIG HUG sensory bubble concept
Concept visual · BIG HUG sensory bubble

04 · CARE ENVIRONMENTS · SENIOR LIVING

Care as a lived experience.

For senior living and care environments, BIG HUG can create reassuring tactile presences.

Therapeutic and restorative potential — without a medical claim · inclusive configurations · wheelchair access

BIG HUG senior living care concept
Concept visual · care / senior living
Pastel BIG HUG senior living concept
Concept visual · intergenerational senior living

05 · PUBLIC SPACE

The embrace at urban scale.

BIG HUG can move beyond textile into monumental outdoor forms.

Public squares · parks · hospital gardens · cultural districts · permanent or temporary commissions

Monolithic mirror BIG HUG in New York
Concept visual · New York monolithic mirror BIG HUG
Pop metal BIG HUG tree with swings in Los Angeles
Concept visual · Los Angeles pop metal tree & playscape
Soft monumental BIG HUG public landscape
Concept visual · soft monumental public landscape

06 · HOTELS & HOSPITALITY

An emotional destination within the hotel.

From a signature suite to a spa, lounge or lobby installation, BIG HUG can become part of the guest experience.

Signature suites · spas · lounges · bespoke textile identities · luxury upholstery

Luxury BIG HUG hotel room concept
Concept visual · hospitality commission

FORMATS · SCALE · MATERIALS

A work that can live at many scales.

The scale changes. The fundamental idea does not: we all need to be held.

01

The Personal Hug

≈ 60 × 35 cm / 24 × 14 in

A smaller intimate sculpture for a bed, sofa or floor.

02

The Big Hug Arm

≈ 100–120 × 45–50 cm / 39–47 × 18–20 in

A larger sculptural presence for interiors, collectors and hospitality.

03

Suspended Arms

≈ 120 cm + 150–200 cm / 47 in + 59–79 in

A signature suspended duo creating an architectural embrace.

04

Bespoke Materials & Textiles

Pink velvet is the origin, not a limit.

05

Monumental BIG HUG

Arms several metres long can become soft architecture.

06

The BIG HUG Bubble

An individual cocoon surrounded by large soft arms.

07

BIG HUG for Animals

Affection beyond the human body.

08

One idea. Many scales.

One personal object · one collectible sculpture · a suspended duo · a room-sized installation · a monumental environment · a public-space intervention · an immersive cocoon.

WE ALL NEED TO BE HELD.

NEW WORKS CAN BE COMMISSIONED FOR

museums and foundations · private collections · corporate headquarters · hotels and hospitality · universities · healthcare and care environments · public spaces · cultural institutions · wellness destinations · immersive exhibitions

THE HUG ROOM · 2026

The first realised BIG HUG environment.

Created for Hospital of Emotions in Los Angeles, the installation is composed of approximately 80 textile sculptural elements surrounding a hospital bed. Hands and arms become symbolic presences: care, protection, vulnerability, touch and connection.

BIG HUG is conceived as an evolving artistic signature. Future environments may differ in scale, colour, materiality, technology and spatial composition. The Los Angeles configuration remains the first realised work in this corpus and will not be replicated identically.

ORDER BIG HUG