Brand Territory
DNA, positioning, narrative, codes, rituals, signs and sensory vocabulary.
BRANDS · BRANDING · RETAIL · ARCHITECTURE · SCENOGRAPHY
From brand DNA to space, image and experience.
A separate professional universe dedicated to translating identity into physical and sensory form.
CREATIVE & SPATIAL STRATEGY
The brand is not only a message. It is a world to inhabit.
I work at the point where strategy, creative direction and space meet.
This work can range from brand territory and concept definition to retail architecture, windows, scenography, installations, launch experiences and image direction.
FIELDS
Identity becomes form.
Creative Direction
Visual systems, campaigns, image direction and coherent expression across touchpoints.
Retail & Architecture
Concept stores, spatial principles, circulation, materials, furniture and brand environments.
Windows & Scenography
Window concepts, installations, exhibitions and temporary narrative environments.
SELECTED BRAND PROJECTS
A portfolio of worlds, not a catalogue of styles.
CHANEL
Object, body, perfume, desire.
Selected spatial and image work exploring the perfume object through display, scale, body and materiality.
PUIFORCAT
Material, light, future.
Spatial display and scenographic experiences built around craftsmanship, reflection and transformation.
ANNICK GOUTAL
Fragrance as architecture and ornament.
GUERLAIN
Icon and sensory theatre.
DIOR
Fashion, reflection, city.
J.M. WESTON
Product rhythm and chromatic architecture.
LACOSTE
Sport codes translated into space.
HERMÈS
Objects become characters. The window becomes a city.
Selected concepts combining narrative scenography, scale shifts, architecture and the playful displacement of iconic objects.
ARCHITECTURE CASE STUDIES
A dedicated architecture layer is ready for the next projects.
Future case studies can be added here with plans, concept drawings, spatial principles, materials, circulation, before/after views and completed environments.
START A PROJECT
Discuss a brand, retail or spatial project.
Describe the brand, context, place and ambition.